about Cafe Coffee Day Mogappair

   Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres. It is the largest producer of Arabica beans in Asia. Apart from this, the group also sources coffee from 11,000 small growers. ABCTCL is one of India’s leading coffee exporters with clients across USA, Europe and Japan.

The First Café Coffee Day logo was a bright red cube with a green stroke above ‘e’ in ‘Café Coffee Day’. The word ‘Café’ was made to appear dominant to indicate Café Coffee Day’s introduction of ‘Café culture’ in India. The font used for ‘Café’ is called SLURRY – the font looks as though the letters have congealed or coagulated out of liquid.

After recognizing the buzz of conversations that invariably accompanied the coffee being served at their tables, Café Coffee Day introduced a new logo with a ‘dialogue box’ in it. This was to highlight the strong connection between ‘coffee’ and ‘conversations’. Another indication of the dialogue is the two-way conversation between Café Coffee Day and its customers.

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