It is been one year since yummybay was launched and we are happy that we could satisfy thousands of people through yummybay.com. During this period we have noticed that online food ordering is growing in popularity among both consumers and restaurants. Consumers are taking online ordering because of its ease, speed, and accuracy, while restaurants see the potential for increased sales and fewer errors.

If you analyze the study conducted by Philipp Laqué in US, you can see that 23 percent of the 326 largest chains in the U.S. offer online food ordering, and he pointed out that many restaurants experienced increased sales as a result of accepting online orders. The same can be applicable in India too; when we actually started yummybay.com, the responses were a bit slow. Gradually, yummybay picked up the momentum of internet population. Now each month is a new high and each week is better than the previous week. Deliveries are getting more and more popular with the growing internet users.

The online food ordering falls in to e-commerce space and e-commerce has been around for over a decade. At any given time, there are approximately 8 million consumers worldwide that actively shop and buy through Web based stores or retailers (nearly one tenth of our world population). Online studies have claimed that online retail revenues will surpass the quarter-trillion-dollar mark by 2011. (Courtesy: ecommerce optimization) But when it comes to online food ordering, bridging the gap between the internet and food took a longer time than expected. Yummybay was one of those early majorities in India who have tried the concept of e- commerce in to food industry. So the potential of the industry is more than what we think.

So I can conclude this blog by pointing out the advantageous of the online food ordering industry. Internet food businesses have several benefits to both restaurants and the customers who buy from them.

• The online business helps achieving easiness and accuracy
• The swiftness makes online food ordering unique
• Online food ordering enables you to unleash the opportunities of reaching out to potential customers.
• The online presence enables you the ability to have unlimited working hours, giving your customers 24 hours a day, 7 days a week access to your site and order from you. Even though you restrict your timings, the customers can still contact you 24/7 via email, chat or messages. Or order food in advance.
• Reaching out to millions of consumers means more awareness about your brand. Users who haven't heard of you will discover you exist and help spread the word about you.